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“Survival Math…” How to think about your startup’s future in uncertain times with bob dorf

Written By: Danil Kislinskiy, Community founder, Go Global Russia (In English), Partner & VP of Global Business Intelligence, GSD Venture Studios,

We're excited to announce OUR online conference with GUEST SPEAKER, GSD ADVISOR & BEST-SELLING AUTHOR, BOB DORF.

Thursday, April 2 | 4:30 p.m. - 6:30 p.m. MSK 

Dorf is likely the second most knowledgeable customer development expert on the planet, second only to its developer and Godfather, Steve Blank. Together the two spent nearly two years conceiving, outlining, drafting, rewriting and revising the global bestseller, "The Startup Owner's Manual," now a business bestseller in the U.S. and many countries around the world.

Online conference agenda:

  • 16:30: Gary Fowler makes intro about Go Global Russia Community

  • 17:00: Bob Dorf joins us and gives a speech: “Survival Math…” How to think about your startup’s future in uncertain times

  • 17:40: Q&A

  • 18:00: closing

Note: you must be registered for the event and must be a member of Go Global Russia (In English) on telegram. Prior to the event, we will email everyone the link with access to our zoom online event.

We all look forward to seeing you soon!

Register for the event:

More About the Guest Speaker

Bob Dorf is one of the leading Lean Startup and Customer Development experts on the planet. A serial entrepreneur, Bob spent two years working with leading startup expert Steve Blank to write and publish The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company,’s #1 Business / Entrepreneurship bestseller, which has sold some 500,000 copies so far in 23 languages worldwide.

Bob teaches lean startup methods and digital business leadership as an Adjunct Professor at Columbia Business School and on its Executive Education team. He’s run startup training programs and in-depth incubators in more than 50 countries worldwide, and 20 U.S. states, and has developed and run full-scale startup incubators sponsored by the governments of Colombia, Mexico, and Russia.

Here in Connecticut, Bob founded one 450-person company and several smaller ones and invested in more than a handful. Between them, he’s spent hundreds of pro bono and occasionally paid hours mentoring, coaching and teaching entrepreneurs in the state he and wife Fran have called home for most of their 42-year marriage. He’s lectured and sat across the table from entrepreneurs at more than a dozen Connecticut colleges including Yale, UCONN, Fairfield, and Quinnipiac, Universities of Bridgeport and Hartford and more. Along with Quinnipiac Entrepreneurship Professor Dale Jasinski, Bob co-developed and co-lead two series of Lean Startup Accelerators for students statewide, sponsored by the Entrepreneurship Foundation and CTNext.

Bob received his last W-2 more than 40 years ago, when he left a news editor’s job at WINS Radio in New York to launch his first startup, Bob Dorf Inc., which was sold to a British PLC years later, when he renamed it, Dorf & Stanton, to recognize a top-performing partner. He went on to personally found seven more companies, including—as he puts it—“two home runs, two base hits, and three solid tax losses, where you really learn how not to build a startup.”

Dorf’s seventh and largest startup was founded in 1993 in Bob’s home in Stamford. When he retired from Marketing 1to1 as founding CEO, I had about 450 employees in seven countries and more than 250 staff on West Avenue in Stamford.

Bob’s proudest startup of all is his and Fran’s daughter, Dr. Rachel Dorf Gotler, Ph.D., a highly respected New York City clinical psychologist. Rachel and husband have also founded two Dorf family “subsidiaries,” grandkids May Rose, 10, and Jacob Nathaniel, 6. When he’s not coaching startups or playing with wife or grandkids, he tackles significant marketing projects for a wide range of Stamford charities. He loves bicycling, skiing, and even occasionally doing nothing more than a crossword or jigsaw puzzle.

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