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Return on Investment (ROI)

Return on investment (ROI) is a financial metric that measures the profitability of an investment relative to its cost. ROI is typically calculated by dividing the net profit or gain of an investment by its cost, expressed as a percentage. The net profit or gain is the difference between the revenue or income generated by the investment and the cost of the investment, including any associated expenses. ROI is used by investors and businesses to evaluate the potential return of different investment opportunities, as well as to monitor the performance of existing investments. It is also used as a tool for comparing the relative profitability of different investments, and for making decisions on resource allocation and investment strategies. However, ROI has some limitations as a metric for evaluating investment performance. For example, it does not account for the time value of money or the risk associated with the investment. ROI also does not consider the opportunity cost of investing in one option over another. There are different types of ROI, including simple ROI, which is calculated as the net profit divided by the cost of the investment; and compound ROI, which takes into account the time value of money by considering the compounding effect of returns over time. Overall, ROI is a useful financial metric for evaluating the profitability of an investment, but it should be used in conjunction with other metrics and factors to make informed investment decisions. 

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