Target market is a specific group of consumers or businesses that a company aims to reach with its products or services. Target markets are defined by various factors such as demographics, psychographics, behavior, location, and needs, among others. To identify the target market, companies use market research techniques such as surveys, focus groups, and data analysis to gather information on consumer preferences, behavior, and needs. This information is then used to create buyer personas or customer profiles, which represent the ideal customer for the company's products or services. Target marketing involves tailoring marketing efforts and messages to reach the identified target market. This can involve using specific communication channels, such as social media or email marketing, and creating messaging that speaks directly to the target market's needs and preferences. By targeting a specific market, companies can more effectively allocate resources and improve the effectiveness of their marketing efforts.